Thursday, February 3, 2011

Initial SXSW Lineup Revealed, Featuring Bombay Bicycle Club, Jamie Woon, The Boxer Rebellion, and more!

The UK is the only nation represented at SXSW by its own dedicated venue, Latitude 30, located at 512 San Jacinto Blvd in downtown Austin. Sixty plus bands perform across the week from all four corners of the country, with regionally focused events during the day and British brands hosting the evening SXSW showcases. This unique project returns for a fourth year to again set the stage for some of the UK's best new bands to play to the world, from the heart of Texas.  

Lineups for the first two events have been revealed, kicking things off Tuesday, March 15th with the 7digital and UK Trade & Investment showcase with The Boxer Rebellion headlining.  7digital is a leading UK based digital media delivery company that combines a secure and robust technology platform with a catalog of 11 million+ licensed MP3 tracks, and download stores in 16 countries alongside providing the back end for downloads for big brands like MHV and Spotify.  UK Trade & Investment is the project leader and key funder of the British Music Embassy and has helped get countless UK companies and acts out to SXSW over the years. Their showcase is followed by the British Embassy Launch event onWednesday, March 16th, which will be hosted by BBC Radio 1's Huw Stephens and features performances from Bombay Bicycle Club, Jamie Woonand Dry the River.

The Boxer Rebellion
 are a band on the warpath!  2009 saw their breakthrough self-released LP 'Union' hailed as iTunes Alternative Album of the Year.  Their much-lauded LP The Cold Still - produced by Ethan Johns - was self-released globally last February. With a recent TV appearance onLetterman, a 'Ones to Watch' from Billboard, and a US tour on the horizon for April, you'd be wise to catch them now before they explode...! 

TEED is a perfect balance of pop sensibility, sharp basslines and dance floor melancholy, and has charmed everyone from Annie Mac to James Holden. In November his ambitious track "Household Goods", championed by BBC Radio 1, helped make TEED one of dance music's brightest new talents.  Totally Enormous Extinct Dinosaurs is also recently signed to Polydor Records and is set to release a debut album this Summer.

Known for their very frantic live performances, Pulled Apart by Horses are one of the most exciting bands to emerge from the thriving Leeds music scene. Their sometimes angular but mostly aggressive, amp-melting blend of rock riffs and contemporary alt-noise has seen them establish themselves as one of the most essential new acts in Britain.

From folk-pop adolescence to a fully realized poly-rhythmical pop proposition, Jonquil has already made its mark.  Part of Oxford's Blessing Forcecollective, Jonquil's upcoming mini-album One Hundred Suns will be released in the U.S. on Dovecote in early 2011.


Bright Light Bright Light is singer, songwriter and multi-instrumentalist Rod Thomas, who mixes his love of the dancefloor with classic songwriting and has variously been described as "sleek dancefloor glamour" by ASOS and  "the boy Robyn in all but name" by NME.

British Music Embassy Launch 
Hosted by BBC Radio 1's Huw Stephens
* Invite Only *
A brilliant band from London, BBC are named after a curry house and have come to capture your heart. Their debut album, I Had the Blues But I Shook Them Loose is a collection of American influenced indie rock; their recent Flaws album saw them take an acoustic route to much acclaim.

Soul and samples blend when Jamie Woon takes to the stage. His breakthrough track "Night Air" captured the imagination of many, and helped secure him a place in the highly influential BBC Sound of 2011 list, and his debut album, Mirrorwriting, is due out later this year.

Dry the River's live shows (including an early performance at Glastonbury) and intensely beautiful acoustic songs that have passion, emotion and the feeling of being alive in abundance earned them a deal with Transgressive Records.

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