The Black Rabbits will be releasing their debut full-length, "Hypno Switch" (produced by Stan Lynch and Billy Chapin of Tom Petty & The Heartbreakers) on June 21, 2011, via Rock Ridge Music. Of the signing with the label, band lead vocalist Jetson Black says: "We're really excited to be working with Rock Ridge on the release of our debut album. They are a very down-to-earth group of people and we're glad to be a part of their tribe."
Says Rock Ridge Music CEO Tom Derr: "Stan and Billy called and said, 'We've got a band for you.' It took me 30 seconds to realize they were correct. That, coupled with the vision of The Black Rabbits -- we were in."
The Black Rabbits consists of brothers Jetson and Skyler Black (lead singer and drummer respectively), along with bassist Yuki Tong and organist Kim Drakeley. "Our music is a bit of an oxymoron," says Jetson. "It's loud yet soft, edgy yet pure; it has retro elements and modern ones. It's both serious and playful at the same time." The group blends a mix of classic and alternative indie rock elements with influences such as The Who, The Pixies, The White Stripes, and The Doors.
In early 2010, still virtually unknown, the band released their first debut EP produced by Lynch and Chapin. The EP peaked at #96 on the CMJTOP 200 and stayed on the chart for over two months alongside huge bands such as The Flaming Lips. As their EP climbed the college radio charts, The Black Rabbits scraped together what cash they could and toured the East Coast. Soon after, the blogs and indie zines were buzzing. The Miami New Times wrote, "There's a feel-good, timeless bounce to the songs that should appeal to Boomer parents as much as twentysomethings in Converse." OurStage said, "Like a train that chugs along and suddenly threatens to go off the tracks, The Black Rabbits brooding, theatrical garage rock makes for an exciting ride." Orlando Weekly praised their "clearly etched, pop-smart '60s rock & roll."
During this time, The Black Rabbits garnered some mainstream attention that led to them being invited to play the Grammy Showcase during the Florida Music Fest, interviewed by MTV as an up and coming band, featured on Fox News, as well as being placed in television shows across the networks such as "Keeping Up With The Kardashians" and "Bad Girls."